Escalated ranking on search engines is most needed to get the desired traffic on the page. However, getting ranked high on SERP is not that easy nowadays. But no worries, a lot many SEO techniques have come up claiming to ensure good ranking by attracting desired traffic to the site. One such popular technique is On-Page SEO that is specifically introduced to catalyze the process of optimization. An effectual On-Page SEO comprises the features that improve title tags using advanced internal linking, adding keywords, categories, description, etc. required to leverage the ranking of a website on the web.
This is not just like another blog on keyword optimization or tags, rather I have listed some top techniques that would help you improve search engine ranking using already-known but less talked about on-page elements.
Understanding On-Page Optimization
To understand it better, just imagine your business site as a brick and mortar store. All the off-page SEO techniques would be similar to the management and PR activities done to publicize the store, while the on-page will focus more on the internal components like shelves, counter, cash register, etc. Though each and every component varies in functioning but it is important to determine the success of the store.
Most of the times, the business owners focus on getting remarkable off-page functioning while paying less attention to the on-page ones. Many of them consider it as a good practice, but in reality, it is not that fruitful as assumed. Unprofessional or unplanned on-page SEO might add up inserting non-compatible coding that would damage the rankings to some extent.
Comprehensive implementation of on-page SEO techniques improves the ranking of the site on a quick basis. In this article, I have listed effective tips helping to conduct the successful on-page optimization. As you might have got an idea from the title itself that this blog is written assuming that the readers would be having some base knowledge of the topic and might be technically sound too.
Remarkable On-Page Techniques
1. Structure SEO-friendly URLs
Most of the search engines find links to your site or content using crawlers; these crawlers use only search engine friendly URL’s. So if you are looking forward to getting a web page with a higher ranking on SERP then you must add short URLs in it enhance its functionality.
2. Title Tag
The title of blog post plays an important role in influencing the On-page SEO as it includes the main keyword that is used for ranking. Try to use the targeted keyword in the beginning of the post and limit it to only 65 characters.
3. Include Meta keywords & Descriptions
Add targeted keyword in the meta description so that it can get ranked better on search engines. Keep the limit of Meta Description up to 160 characters for fruitful results.
4. Keyword Density
The density of keyword plays an important part in determining On-page SEO. Always use the targeted keyword in the first and last para of the post and highlight them using different fonts and styles. Remember, the keywords should be relevant to the content.
5. Internal Linking
You must have seen “Must read” and “Read Also” phrases in various posts, that are supposedly found as the perfect example of internal linking. It is better to add internal links to your posts as it limits the bounce rate and gives equal preferences to all other pages.
6. Embed Videos
Whenever you update a “how to” or “tutorial” kind of posts on the site, it would work wonder if you would add videos to the post. Evidently, posts containing videos relevant to the content get more traffic and thus, get ranked high in the search engines.
7. Genuine Content
Do not add copied content to your site as doing so may get your site penalized by Google on high grounds. Check all the content on the plagiarism parameters and add genuine content to the site.
8. Site loading Speed
Proffering a great user-experience is synonymous to increased accessibility of site amongst the audience. The lesser time a user spends on each session, the more will be its usability. The time your site takes to load has emerged as the major reason influencing the bounce rate and traffic on the site.
The above-mentioned tips would effectively help in optimizing your site as per the on-page aspects, so consider them when next time you plan out your optimization strategies. As advised by the expert, all the components of a site should be given equal emphasis so as to get the high-yielding results. If you still have any doubts, send me your queries in the comments section below.
All the best!